Why Brand Consultants Achieve a Better ROI For eCommerce
Richard Branson has advice he shares with entrepreneurs. It’s to dream big. He said, “In life, you’ve got to dream big by setting yourself seemingly impossible challenges. You then have to catch up with them. You can make what people believe is impossible possible if you set big enough targets. Flying from New York to Australia in, say, two hours. Can we do it in our lifetimes? I’m determined to try. If you don’t dream, nothing happens.”
A brand development consultancy can take brands from dreams to omnichannel reality through strategic planning and execution. This article will highlight some of the concrete ways an eCommerce consulting firm can exceed your expectations and make it happen.
Brand Development & Business Consulting
A brand marketing consultant must wear many hats to cover all aspects of your business. They provide analysis, solutions, and general marketing expertise to help companies successfully market their products or services. The process begins with research to understand the brand’s current status. The consultant will collaborate with your brand managers or marketing executives to develop and implement strategies for both new and existing products. The analysis and strategy can influence all phases of marketing, from design and distribution decisions to advertising and public relations messaging.
Following analysis, comes strategic brand building and optimization of all the working parts of your brand and systems.
Brand Research to Beat the Competition
The first step is to research your current brand position by performing a SWOT analysis. As the acronym points out, it’s to uncover the Strengths, Weaknesses, Opportunities, and Threats to your brand from both internal and external sources. Among other things the research will determine where new opportunities lie.
Some of the areas covered include:
- Brand and Name Equity Research
- Brand Positioning Analysis
- Competitive Analysis
- Customer Experience
- Demographic Profiles
- Industry Research
- Market Segmentation
- Placement Analysis
- ROI Measurement
With the SWOT data, the next step is to create a brand marketing strategy to create opportunities for growth.
Brand Strategy - Increasing Reach and Profits
Your branding design agency will focus on enhancing your marketing and business strategies to create more memorable touch-points with your customers, both in B2B and B2C.
Creating the right branding strategy that addresses both long-term and short-term goals will include:
- Improving Internal Systems and Processes
- Team Training
- Identify the KPI’s For Measurement
- Naming
- Development of Vision, Mission, and Values
- Comprehensive Marketing Plan
The brand strategy encompasses every area where customers interact with the brand. Your branding and digital design agency will help create a lasting voice for the brand as part of the customer experience strategy.
Your brand is what other people say about you when you’re not in the room.
Jeff Bezos, CEO and founder of Amazon
Brand Strategy Consulting Benefits
ECommerce consulting firms work with many types of industries and products. Even if you don’t operate a traditional retail store, most of their services will benefit B2B, services, and industrial products. Some of the benefits of working with an eCommerce development agency as a brand consultancy are:
- Brand Identification - Deliver a unique identity and value to your specific industry or product line.
- Eliminate Wasted Spending – No need to hire staff or spend on all channels of advertising that are unproductive.
- Set Consistent Brand Standards – Consistency across marketing and sales teams builds a stronger brand.
- Keeping It Real and Original – Creating an original image is critical to customers aligning with your brand. Embrace the differentiation.
- Measuring Performance – Using KPIs like traffic or conversions to fine-tune marketing channels to maximize results.
Hiring a brand development consultancy will provide valuable insight into your business from an unbiased perspective. The research they provide will influence critical decisions regarding pricing, logo and package design, advertising campaigns, and customer service messaging to name a few.
There are a wide variety of options on how to apply your marketing budget and measure its success. Working with a dedicated eCommerce growth agency like Eventige, you’ll have a growth partner vested in your reputation and business success. A consultant brings out the best in your company for long-term value.
