If you are launching a new brand, how can you beat a powerhouse brand for Google's first page rankings? BigCommerce SEO experts will tell you that it takes time, but it can be done. SEO is a game of tactics and patience. As a leading SEO company, we’ll divulge some of the secrets to beating big competitors at the online game we call search engine marketing.
We’ll use “running shoes” as our product, but the information and tactics will apply to any product or service.
What is a BigCommerce SEO Expert?
Every platform has unique characteristics, and BigCommerce is no exception. The complexities require experience to work through and troubleshoot. You want a company that knows the system.
However, getting your store running is only part of the solution. Running analytics and providing SEO is just as critical to your brand’s success. When it comes to SEO, everyone starts at the bottom, whether your company is a startup or an established eCommerce giant launching a new brand.
SEO agencies are digital marketing companies with experience building and migrating eCommerce sites to BigCommerce. They also provide the necessary SEO services to drive relevant traffic.
What They Do for Your eCommerce Store
If you think of every page of your website as a separate business, then each page must carry its weight and have a perfect score when it comes to SEO.
The first thing that a BigCommerce SEO company will do is to perform a site crawl or site audit to provide a snapshot of your SEO rankings, keywords, and any errors.
Technical SEO & SEO Error Management
One of the principal functions of a site crawl is uncovering errors on individual pages. These errors can be part of the site code and structure. Sometimes there are hundreds of them throughout the site, and each one must be fixed.
Here is a list of the most common SEO errors.
- URL Too Long
- Description Too Long
- Duplicate Content
- Title Too Long
- Description Too Short
- Missing or Invalid H1
- Duplicate Titles
- 4xx Error
- Redirect Chain
- Missing Canonical Tag
There are an additional 15 errors that a site crawl can uncover.
Individually, they may not affect your rankings much, but they all add up. What it means is that search bots and customers have a harder time finding what they want. The result is lower rankings and traffic.
The goal of BigCommerce search engine marketers, once they have the report, is to fix every individual error until the report shows “0.”
With all errors fixed, its time to ramp up organic traffic by improving SEO. The primary areas are:
- Content Marketing - Blogs and articles that target specific keywords.
- On-Page SEO - Addressing the errors above will automatically improve the pages’ SEO.
- Off-Page SEO - Ensuring that your store has reputable customer reviews, backlinking, a mobile-friendly site, and begin authority building.
SEO experts make it as easy as possible for Google to find your eCommerce store or website and then to rank your website higher than your competitors.
Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.
- Phil Frost, Main Street ROI
Taking on the Big Brands
Whether it’s a new brand or a mid-level or enterprise company looking to scale, SEO is vital for long-term growth and traffic. Knocking the big guys off their throne takes dedication to improve your SEO. No company is immune to errors or neglected SEO best practices.
Let’s say that you’ve just launched Bigfeet Running Shoes, and you want to bump Nike from their lofty perch. The first thing a BigCommerce SEO company will do is a keyword search and site crawl. For this article, we ran a crawl of Nike’s home page and graded it based on the keyword, “running shoes.” Here’s what we found:
The page scored 79 out of 100 and eight elements out of 27 SEO page factors drove the rankings down:
- No broad keyword in the page title
- No exact keyword in the page title
- Poor keyword placement in the title tag
- No keyword in URL
- No keyword in the meta description
- No keyword in H1/Header tag
- No keyword in Alt Attribute/Images
- Too many internal links
Although the keyword “running shoes” is broad and highly competitive, in this case, the new running shoe brand could use it in the URL, H1 tag, and other areas where Nike was unable to do so.
Think of SEO as mountain climbing with each factor a finger or toe hold, helping you climb your way to the top.
Improving Site Performance
BigCommerce is a growing eCommerce solution for SME companies. Delivering targeted traffic is why you need to partner with a BigCommerce SEO expert. They will look at everything to ensure your pages load fast, are both user and search bot friendly. With so much competition, don’t leave your SEO to chance. Your page rank and traffic depend upon it.
For a professional evaluation, contact the search engine optimization experts at Eventige Media Group.