BigCommerce designers know that high-quality images and detailed product descriptions sell products on your eCommerce sites. However, it’s customer product reviews that add an extra boost to sales conversions. Potential buyers demand this kind of customer feedback and assurance before hitting that “Buy Now” button.
Over 70% of consumers read customer reviews before making a decision and product reviews increase sales by 18% on average. BigCommerce partners can quickly integrate review collection and curation into their platform at no extra cost, and with only a few clicks.
Why Do Product Reviews Matter?
Any BigCommerce SEO company knows that reviews matter because 85% of consumers trust online reviews as much as personal recommendations.
Some of the advantages of customer reviews are:
- Builds Confidence and Trust Between Your Company’s Brand And Your Customer - By continuously providing a quality product and exceptional customer service, customers will leave positive reviews.
- Highlights the Product Features and Benefits - Customers usually describe the features they like about your product and how it improves their life or solves their problems.
- Unbiased, Third-Party Credibility - Consumers believe that those who leave product reviews are genuine and impartial.
Of course, it’s inevitable for merchants to receive some not-so-nice reviews. However, BigCommerce consultants understand that negative reviews are generally helpful for overall sales, here’s why.
Negative Reviews Can Boost Sales
No retailer wants to see a poor review of their products or service. However, consumers don’t believe in the legitimacy of any product with all 5-star reviews, and neither does Amazon. They brought a lawsuit against companies that sold fake 5-star reviews of their products to affiliates and retailers.
Posting nothing but rosy reviews can work against you. Shoppers expect merchants to be transparent and honest. Comparison shoppers want to read every review, good and bad, to get the bigger picture.
In a study by Northwestern University, From Reviews to Revenue, an average rating of 4.2 to 4.5 is the sweet spot of purchasing. Any rating above or below will decrease sales.
Handling a negative comment professionally with tact and an offer to correct the situation will improve the company’s image.
Poor feedback from customers is a perfect opportunity to learn from them and make improvements to a product or customer service.
Show Off Your Reviews to Improve SEO
Whenever a customer leaves a product review, the search engines consider it as new content. It automatically counts as a page update, improving the page’s SEO ranking.
Retailers that integrate reviews throughout the website see increases in click-through rates by up to 20%. Using Schema markup and meta descriptions that include review links improves SEO. SERPs (Search Engine Results Pages) will display product reviews by enhancing the rich snippets shoppers see under the page title.
Be Proactive to Cultivate More Feedback
BigCommerce SEO agencies can set up emails using a third-party app like Yotpo to automate the process of collecting user-generated feedback. The more reviews a product can receive, the better the conversion rates. BigCommerce has all the specific information you need on how to set up product review email requests.
Incorporate a system that asks customers for their comments because 80% of reviews come shortly after the purchase. It’s a good business practice to send a thank you note, use this opportunity to ask for feedback.
Going from 25 reviews to 50 increases conversion by another 18%.SmartInsights
When asking for an honest testimonial, plan the questions carefully to get the right answers. When phrasing review related questions consider these points:
- What is the target audience’s biggest concern about the item?
- What problem are they trying to solve?
- Did it solve it?
Creating questions that are relevant to the customer’s pain points and solutions will garner valid responses. Be sure to thank customers who take the trouble to leave a review.
Other techniques for gathering reviews include running a contest or rewarding reviewers with a discount coupon. The bottom line is to ask for them.
Now that you know the importance of reviews, it’s time to put them to work for your business.
BigCommerce Puts You In Charge
Users have complete control over the quality and quantity of reviews posted to each product and no reviews post without administrator approval.
To reduce spam reviews or reviews from unverified customers, store owners can limit the number of reviews posted on the site for a specified time.
Automatically send emails that prompt your customers for a review. In the Store Setup Settings, users can define the number of days after the purchase or shipping to send the email. It includes the purchase information and a link back to the product page.
Adding BigCommerce Product Reviews to the Store
BigCommerce makes it simple to add comments and reviews. It takes a couple of minutes, and once you’ve saved the settings, shoppers can leave comments. They remain “Pending” until you accept or delete them. If you need assistance, ask a BigCommerce development agency and they can do it all for you.
Leverage Social Networks to Generate Testimonials
Once reviews are working on your BigCommerce store pages, reach out on Instagram, Facebook, and other relevant social networks. Make the process simple for consumers to leave reviews.
As a Certified partner, our BigCommerce developers can help you set up and manage reviews as well as other techniques to help generate more sales.