Why Consider BigCommerce for Your New Web Development

Tags: BigCommerce Digital Marketing
By Gavin Write
Three Marketing Agency Employees Developing And Discussing A BigCommerce Website On Computers

In 2018, online sales of physical goods equated to $504.6 billion, with a projection to reach more than $735 billion by 2023. The percent of online retail sales have more than doubled in the last decade and continues to proliferate.

The challenge now facing online retailers isn’t convincing consumers to shop online. It’s about attracting consumers to your brand within an increasingly crowded field of options. 

Choosing the right BigCommerce development company that builds engaging stores that are easy to navigate, and has a quick checkout requires experienced BigCommerce web developers. Quality certified BigCommerce developers see users as individuals, not just algorithms. They create brand experiences that keep shoppers coming back.

What Does a BigCommerce Developer Do?

Developers are the unsung heroes of eCommerce. We see the results of their hard work in the form of fast-loading beautiful websites. Unless you are intimately involved with website design, most of us take their hard work for granted.

We often see individuals try to take on the task in-house or own their own, only to find out that it is much more complicated than expected. Even if they understand how to develop their website, they often miss essential steps that make a big difference— like the user experience, loading time, back-end SEO essentials, and more.

What are the main types of Web Developers?

Web Development Project On Multiple Screens

There are three categories of web developers - Front-End, Back-End, and Full-Stack. For clarification, here is the abridged job description for each:

  • Front-End Developers - create websites from a design team’s plans. They use CSS, Javascript, and HTML languages to build the brand style, colors, and interactive elements of the site. A front-end developer creates and maintains anything your customers see or touch on the website.

  • Back-End Developers - work with the server-side of the website. They handle the difficult job of ensuring everything runs including databases and applications. They use programming languages like PHP, Python, Java, and Ruby. Back-end developers also improve a website’s speed and SEO.

  • Full-Stack Developers - are proficient in both front and back-end development. They understand the connections and typically oversee brand-building projects for web development companies.

Our BigCommerce developers are certified for the Stencil Theme and can build complete mid-market and enterprise eCommerce stores. The Stencil Theme makes it easier to create an excellent customer experience. Click here to learn more about BigCommerce Stencil

Web Design for Customer Service

A large part of your branding and design focus should be on the customer experience. Think about your favorite store in the mall. Maybe the sign and open door catch your attention. You walk in and the temperature is just right, the fragrance makes you excited, and the smiling workers welcome you in. That’s what a good developer does for your website.

When people visit, it should be a very enjoyable experience. It should be easy for them to navigate your site for purchasing, browsing, contacting you, and every part of the user experience.

If they feel comfortable on your site, it increases your chances of a sale and a returning visit. Your website should direct traffic smoothly, making sure everyone goes where they need to go (and that the majority make it to where you want them to go). Your checkout should be fast and optimized for the most sales possible. 

A BigCommerce developer builds in features that shoppers expect from modern eCommerce stores.

The acquisition cost for a new customer can be as much as seven times more than to retain a current one. Offering live chat, SMS, user-generated customer reviews, and social media links all help to keep them on your site and improve loyalty.

When we develop your brand, much of the focus is on reducing the friction of buying from your site. Faster page loads, mobile responsiveness, and one-click checkouts are some of the ways a BigCommerce designer can improve customer service in both the front and back-end of your site.

BigCommerce Development Services For eCommerce

An eCommerce website is more than just a way of conducting transactions. It’s a brand’s public face, voice, and identity. That’s why powerful, optimized user-friendly stores help to build customer relationships.

Technical wizardry means nothing if consumers can’t find exactly what they want, quickly and easily. A flashy presentation can’t cover up sloppy code or outdated engineering.

Eventige BigCommerce development services combine code, design, and value into an immersive, impactful consumer website. We provide successful implementation of an eCommerce model that stands apart from the rest.

Some of our core capabilities include building APIs, as well as customizing “out-of-the-box” applications. We make it easier to leverage favorite marketing channels. Because our developers have a great deal of experience building BigCommerce Enterprise stores, your build will go faster. Using Stencil Certified developers will reduce the build time and errors versus using unqualified freelance developers.

As a 5-star ranked Certified Elite BigCommerce Partner, you can expect development services and developers who build online brands that consumers love. Experienced developers create elegant, adaptive solutions that put user experiences first.

Your website will incorporate custom coding, cross-platform theme design, industry-leading API architecture, an array of robust integrations and apps. We create effortless, UX-focused consumer experiences that captivate users and cultivate true customer loyalty.

There are 572 agency partners globally. Only 27 are Elite and BigCommerce Certified. Of those, only 19 have Stencil-ready developers. If you are looking for the best BigCommerce developer, we are the #1 Certified Elite BigCommerce Partner.

Why it Matters

Brand Managers Discussing Web Development Projects Around the table

Some brands might think that if they get a lead on their site the job is done. But so often, they lose a sale or action because of a bad website.

Imagine a company that sends out an email to their list. These are already proven customers that purchased so there isn’t a more qualified audience than this group. The company advertises a brand new attachment to their appliance. When the readers see it, they decide to get the convenient attachment or not.

When they click to buy, it takes them to a page that looks outdated and is not mobile-friendly. Instead of purchasing the item in 30 seconds or less, they find themselves zooming in and out on their phone, trying to locate the checkout button. You better believe that company is losing sales at a double-digit percentage.

This is just one example. Load times, bad copy, confusing design, all these things can affect your company’s bottom line. When you choose experts to develop your website, they are well-versed in these challenges and vital components for your business.

BigCommerce developers create a website designed to function as an effective online store and representation of your brand. Your customers will appreciate it, you will make more sales, and new visitors will easily find their way around and get converted.

BigCommerce Development Services Made Easy

The migration to a new eCommerce platform can be baffling, frustrating, and expensive. Patchwork solutions are messy and inefficient. Performance glitches mean wasted time, frustrated users, and lost revenues.

Let our team take the reins to ensure smooth, seamless implementation of new or existing BigCommerce stores, providing a continued return on your investment. We design and build stable eCommerce websites that are customizable, and scalable.

Our development team has cross-trained as engineers and business growth strategists. With a focus on enhancing conversion rates and increasing average order values for clients, we understand how to market your brand to increase revenue. Our teams help guide your business through all steps of adapting to the continuously changing eCommerce market with an energetic strategy for growth.

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