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Do you remember the scene in the Harry Potter movie, The Prisoner of Azkaban, where Hermione turns the dial on a necklace to go back in time? She saves an animal, Buckbeak, from execution and Harry’s uncle from prison before returning to the present time.
If you suddenly lost all the data in your eCommerce store or accounting firm, wouldn’t it be comforting to know you had the option of going back in time to make it right?
Kyle Pivarnik, Director of eCommerce at Sounds True, wished he did. He described a scenario where his store’s entire data, 1,600 SKUs, including all the product images, copy, and pricing, were wiped out in less than 45 seconds. It took him over three weeks of work tracking down, and re-inputting lost data to get it up and running again. Thats why, as marketing strategy consultants, we recommend Rewind to our clients to eliminate stress and save money.
3 Consequences of Not Backing Up Your Data
Geni Whitehouse’s accounting firm used cloud-based services to backup critical client tax and financial files thinking they were safe in the cloud. One day, as tax season approached, the entire firm was locked out and could not access its files. The service provider had been subjected to a ransomware attack that extended to the firm’s internal computers. Sensitive client data once thought safe was suddenly out of reach.
‘Storing in the Cloud’ does not mean ‘Data Protection.’ 75% of SaaS customers said they had lost data while stored in the cloud more than once. Small and mid-sized businesses are the most vulnerable to cyberattacks, but human error causes over 95% of data breaches. Regardless of the reason, data loss is costly, wastes time, and leaves you open to litigation.
“In today’s increasingly technology-reliant business environment, comprehensive, accessible, and easily restored backups for foundational SaaS applications have become an absolute necessity to keep business operations running smoothly.”
- Mike Potter, Co-Founder and CEO of Rewind
Hopefully, you have not experienced data loss. When it occurs, and chances are it will, here are three repercussions:
1. Lost Revenue, Customers, and Credibility
Whenever there is a data breach or loss, your store will be down until you restore or rebuild it. A closed store means an instant drop in revenue. What’s worse is if new customers try to shop but get turned away. They get a negative first impression and are not likely to return.
2. The High Cost of Recovery
If the website goes down, your entire team must recover it as soon as possible. Like a pit stop during a car race, seconds count. Without essential and comprehensive backup data, downtime can last for days. It’s not uncommon to see businesses forced to manually rebuild their websites and catalogs after a data loss event because they had no backup.
3. Losing Months or Years of Work
How many months did it take your team to build your online store to where it is today? How much would it cost you to put the pieces back together again if they were all erased accidentally? Without detailed backup, you’ll have a heck of a time remembering all the details.
Data Loss is a Problem for Over One in Five Small Businesses
FEMA reports that 40% to 60% of small businesses don’t reopen after a disaster such as a data loss incident.
Here are the six most common ways data loss occurs:
- Human Errors
- Coding Errors
- Faulty App Integrations
- Malicious Employees or Contractors
- Hackers and Malware
- Incorrect CSV Imports
Let’s not forget natural disasters. Up through September of 2020, the U.S. had 16 record-setting natural disasters, including wildfires, hurricanes, tornadoes, and flooding, that each caused over $1 billion in damage.
“Doesn’t My eCommerce Platform Back Up My Store?”
Think of BigCommerce or Shopify platforms as a high-rise apartment building, and your store is an apartment. If something happens to the building, it’s management’s responsibility. If someone breaks into your apartment, that’s your problem.
SaaS vendors back up data only at the platform level. Unless you backup everything in your SaaS applications, the data will disappear, and you won’t be able to restore your account.
For our clients, we recommend Rewind to back up their store’s data.
Rewind Preserves Your Precious Data for a Quick Recovery
Rewind uses an Application Programming Interface (API) to connect their software and your store or firm’s data. It scans, collects, and saves all the changes to your database and store once a day. The backup file stays secure and encrypted in Rewind’s vault. Should you ever need it, you have a restore point that’s no older than 24 hours.
Rewind integrates with 17 platforms and software such as Airtable, Asana, Hubspot, and Zendesk. It can make continuous copies, automatically, of your SaaS sites on:
- Shopify
- BigCommerce
- QuickBooks Online
You can also backup GitHub and Trello, with more on the way. It’s a simple 3-step process to secure and backup your data:
Step 1 – Install Rewind from BigCommerce, Shopify, or another platform
Step 2 – Select a plan and activate Rewind
Step 3 – The backup will begin
Rewind saves your data automatically every night at midnight local time. That’s another equally important Rewind feature.
Copy All Your Cloud Data for Higher Productivity
Make continuous copies of your SaaS environments or eCommerce stores. Use the copies to test new apps, make file templates, or train staff without disrupting the live site. Copy the data for fast and efficient cloud audits without interrupting the live data.
It makes continuous, automatic copies between multiple environments. Rewind Copy will update items with the same handle across the copies to save time. Currently, Rewind Copy is available for Shopify, BigCommerce, and QuickBooks Online.
Protecting Our Clients with Reliable Data Backup
At Eventige, we focus on compliance and protecting our clients. That’s why we chose Rewind as our partner to protect our client’s data. You’ll have peace of mind that you can restore your entire business quickly should the unthinkable happen.
