Advantages of Designing Your Website on BigCommerce

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Are you thinking about updating or rebranding your current ecommerce website? Choosing the right platform will make all the difference in the years ahead as technology changes for your online empire.

You’ll need a platform that keeps up with the speed and latest innovations that customers demand. With an open API, over 100 themes, and hundreds of apps, BigCommerce provides almost unlimited options to customize and scale enterprise retail or wholesale business.

Here are some more advantages.

Easier to Use And Saves Time

While there are many benefits to the BigCommerce platform, the one that appeals to developers and designers alike is the simplicity. You don’t need to be a coder to set up and use the platform. Most apps integrate with one click and themes have drag and drop capabilities. There is a substantial cost saving whether you have in-house designers or outsource them.

However, the open API gives developers and designers a free hand to customize almost any element of the store by changing the HTML and CSS code to fit the brand. These are common languages to all developers, and the themes are also intuitive and easy to use. 

Responsive Templates That Are Suitable For All Devices

BigCommerce Responsive Template Store

While there are many benefits to the BigCommerce platform, the one that appeals to developers and designers alike is the simplicity. You don’t need to know coding to set up and use the platform. Most apps integrate with one click and themes have drag and drop capabilities. There is a substantial cost saving whether you have in-house designers or outsource them.

However, the open API gives developers and designers a free hand to customize almost any element of the store by changing the HTML and CSS code to fit the brand. These are common languages to all developers, and the themes are also intuitive and easy to use. 

Build Dynamic Storefronts Without Coding

WYSIWYG theme editor

One of the most significant innovations in web development is BigCommerce’s Stencil Theme Platform. The WYSIWYG theme editor allows developers to change store features without coding such as custom colors, number of items to display, and fonts.

The themes are fully responsive and use Browsersync to preview any changes made across mobile, tablet, and desktop. For more in-depth customization, developers can use standard languages like Handlebars, YAML conventions, Sass/SCSS to customize your store without interrupting the live store’s operation. Stencil uses non-proprietary, open-source code so any developer can quickly adapt it to your store’s needs. 

Our engineering team is continuously giving incredible feedback on Stencil’s use of industry-standard CSS and HTML. On other platforms, designers and developers must learn a new language before they can start the coding process for a website. However, when using BigCommerce, they can get to work immediately because they are already comfortable and proficient at implementing the industry-standard language.

Jake Schaap, CTO

Optimized for Mobile Viewing

BigCommerce Google Amp

Only Stencil-based themes are Google AMP compatible. However, all BigCommerce themes are mobile compatible, and that’s critical for better conversions. 125 million U.S. consumers own smartphones, and 62% have made purchases using them.

As the mobile trend continues to grow, optimizing for mobile is as simple as picking a theme.


BigCommerce Design CTA

 

Expanded Design Options and the Ability to Edit Using HTML and CSS

Another advantage of BigCommerce is if the theme is not working out, swap it for another one.

The developer can customize any theme using CSS and HTML editors by downloading and working on the template offline. There is no disruption to the store. Upload the changes to the Theme Editor to go live.

Remember, there is no coding required to customize any template. It’s just is an option for those who chose to.

Other Benefits with BigCommerce Themes

Each theme template comes complete with all the sales and marketing tools for eCommerce. However, if your store requires specific apps, many of them integrate with just one click into shopping platforms like Amazon, Google Shopping, eBay, and Etsy. There is a wide range of management features such as:

  • Inventory tracking and management – Set rules and stock levels for every product. Determine the stock level that triggers email notices for low or out of stock.
  • Abandoned cart recovery settings and analytics – Automatically send customized emails to customers who did not complete the purchase. Vendors see an increase of up to 30% conversions with this feature.
  • Coupon code creation – Make custom coupons to test promotions and increase sales. Manage everything from the dashboard to focus on geotargeting, shipping, and other variables.

BigCommerce themes make it possible to manage an eCommerce store without the need for coding or full-time developers. Build a great looking store with full functionality and flexibility.

Find A BigCommerce Partner That’s Right for You

Their themes are designer-friendly. The open-sourced API allows them to create stores with greater scalability, functionality, and analytics. However, it’s best to use a partner to go far beyond what can be achieved with the built-in features alone.

Unsure about taking on the challenge of designing, or want to know more about BigCommerce themes? Contact us at Eventige. We are an Elite partner specializing in enterprise stores.

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