InThe[Now] Marketing Blog

Why LinkedIn is The Best Business-Related Social Network

When hunting for bear, go where the bear lives. That’s common-sense advice for hunters, and success-minded business leaders, influencers, marketers, and job-seekers. If its business you want, LinkedIn is the place to hunt.

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6 Digital Marketing Trends for Better eCommerce Conversions

It’s challenging to meet the demands of continuous changes in technology, consumer buying habits, and marketing strategies.

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How to Migrate from Magento to BigCommerce

Are you considering migrating your Magento stores to BigCommerce because the current platform is no longer working for your business? 

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Snagit: The Best Screen Capture Software for Effective Communication

If you need to copy information from your computer screen, why bother with paid apps when you can press the “Prt Sc” key for free? The reason is, once you’ve captured your screen now what will you do with it? Not much other than pasting, cropping, or resizing.

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6 Most Useful CRM Tools for Online Stores

What is CRM? Of course, you already know the technical definition, Customer Relationship Management. But, if you own or manage a store, it would behoove you to stop and think a little more carefully about what each word means.

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Successfully Scaling eCommerce Business with BigCommerce

Congratulations. You’ve “cracked” the code to paid traffic, launched two new products, added another 10,000 SKUs, and set up your international website. Your sales have doubled in just a few weeks. But, there are multiple bottlenecks with payments, different currencies, fulfillment, and...

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Marvel App Empowers Your Digital Product Creativity

Whether you’re a web designer or someone who needs to sketch and demo an idea to share with others, Marvel App is for you. The collaborative design platform allows users to create, access and share from one place. Create professional mockups, wireframes, prototypes, designs, and specs from a...

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How Event Marketing Can Strengthen Your Ecommerce Brand

When the Queen of England steps out of Buckingham Palace and takes a spin around London, people feel a unique and memorable connection watching her drive by. Although they are not in physical contact, just seeing her live is a once in a lifetime event that creates a lasting impression.

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A Better Customer UX With BigCommerce CDNs

As you know, time is money in a manufacturing business. The longer it takes to produce an item, the costlier it becomes. It’s the same for an eCommerce business except time refers to site speed. The longer pages take to load, the more likely customers will abandon it.

It’s critical to your...

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Basecamp 3 is Now the Unlimited Work Collaboration Platform

Back in 2004, what is now Basecamp was called 37 Signals. Founder and web designer Jason Fried changed the name in 2014 and continuously upgrades and improves the product. At the time, his company did web design.

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BigCommerce Returns Management Increase Brand Loyalty

It’s challenging and costly for online retailers to compete with brick and mortar stores when it comes to returns. Most B and M retailers have their merchandise in the hands of the customer instantly, significantly reducing their costs. 

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Preventing Fraud and False Declines with ClearSale

Are you an eCommerce business owner worried about the next data breach or having your customer’s card turned down for the wrong reasons? You should be.

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Top 4 Heatmap Tools for Site Improvement

What problems do heatmaps solve for eCommerce? What are the benefits of using them? To answer these questions, we’ll look at the types of heatmaps, their benefits, and drawbacks.

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Curate BigCommerce Product Reviews to Increase Sales

High-quality images and detailed product descriptions sell products on your eCommerce sites. But, product reviews add an extra boost to sales conversions. Potential buyers demand this kind of customer feedback and assurance before hitting that “Buy Now” button. 

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Time Doctor Keeps Remote Teams Productive

It was about 4,000 years ago in Babylon where we find the first recorded evidence of wage control. The Code of Hammurabi spelled out precise payments for specific services such as:

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nChannel Provides Faster, Simpler Commerce Integration

Designed for eCommerce and retail, the nChannel integration platform automates data transactions across multiple endpoint systems. We’re designed to meet the evolving needs of merchants with high- volume, serious workloads and demanding operations.

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7 Tips Toward Successful Ecommerce Website Development

Your eCommerce website is similar to the stores in the mall where the first impression matters. An attractive window display will invite customers in and well-organized products will encourage them to browse and buy. Stores that are cluttered and disorganized will discourage anyone from walking...

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Migrating from WooCommerce to BigCommerce

Are you considering migrating your current WooCommerce site to BigCommerce? It makes sense to use their stable and scalable platform. Besides reducing stress, the cost of ownership in some cases is 75% less.  With BigCommerce, there is significantly less coding required, allowing your team to...

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Advantages of Designing Your Website on BigCommerce

Are you thinking about updating or rebranding your current ecommerce website? Choosing the right platform will make all the difference in the years ahead as technology changes for your online empire.

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Benefits of Digital Wallets for BigCommerce Checkouts

With over 2.1 billion smartphone users browsing and shopping online, why do they account for only a third of online sales compared to desktop computers and tablets?

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The Effect of Social Commerce on Customer Behavior

Shopping has always been a social experience. Just look at any market or mall in the world, and you’ll see two or more people discussing the merits of a certain item. What’s changed today is the way we socialize. While shopping online can be a solitary endeavor, researching before the purchase...

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How AI, Chatbots and Voice Commerce are Affecting Ecommerce

Ten years ago, the concept of AI, chatbots and voice commerce seemed like science fiction to most of us. These days we hear about them on a daily basis. Take the self-driving car, digital assistants (Apple’s Siri, Google Now, Amazon’s Alexa), the vacuum cleaner (Roomba), and transport solution...

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5 Digital Marketing Tips to Boost Your eCommerce Business

Are you frustrated with your current digital marketing and feel that you’re not getting the most out of your marketing budget? Symptoms include poor sales, low rankings, clicks with no conversions or floundering on social media.

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Unifying Your Retail and Wholesale Site into One E-commerce Website

Are you thinking about merging your retail (B2C) and wholesale (B2B) sites? Perhaps you’re an established retailer looking to enter the wholesale market, or vice versa?

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How Much Does a BigCommerce Website Cost?

Asking what a BigCommerce website costs is overly simplistic. It’s like asking, “How much does a Mercedes cost?” Many variables and options affect the final price.

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How Mobile eCommerce is Shaping the Industry

There is no question that smartphones are taking over eCommerce when it comes to researching and completing a purchase. The necessity of optimizing your eCommerce store for smartphones and tablets is as automatic as adding a “Buy Now” button.

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Download Dropbox to Safely Sync and Share Files with Your Team

Expedia is a travel company with offices in 72 countries. Their employees are as diverse as the countries in which they live. With diversity comes a different way of working, so a one-size-fits-all technology solution was not an option. They were using email as their primary communication and...

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FreshBooks Provides Expense Tracking for Small Businesses

If you think of your budget as a boat, then your expenses are the leaks in the hull. Ignoring them can sink it. Small business owners know that expense tracking is essential, but sometimes we forget to track the little things like coffee and office supplies. We end up losing the receipt or don’t...

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A Comparison of 3 Top Digital Marketing Advertising Tools

When we talk about the three top digital marketing advertising tools, it’s like asking what are the three best birds in South America or the three most helpful tools in a mechanic’s shop? These questions are too general, and there are hundreds of options.

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Optimizing for Mobile Site Speed Improves Sales

Can you imagine a day without a phone?

Most people run their business, manage schedules, socialize, and handle daily chores using their mobile phone.

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